Actress Demi Moore's new ad campaign for Helena Rubenstein cosmetics is getting a lot of attention thanks to an overzealous airbrushing session.
The campaign images of the 49-year-old star bear almost no resemblance to her real face, with its natural skin tone, signs of ageing, lines and angular contours entirely erased.
"The skin tone has been heavily airbrushed, with quite a thick application of the brush," Life & Style picture editor Craig Gunn told the UK's Daily Mail. "Doing this gets rid of all pit marks, pores, moles, blemishes and fine hairs on the face to create a smoother look.
"She looks quite unlike her usual self. It's a slightly alien effect. When you start taking away people's skin tones and smoothing out their features, they look like mannequins. You're removing the human elements of the face."
Having notched up a marriage breakdown, drug-related collapse and rehab stint over the past few months, it's only natural that she has been looking less than her best — but do you think Demi's latest brush with Photoshop is a step too far? Have your say below.