Could it be time for Revlon to rename their Fire & Ice lipstick “Hey Big Tipper”? A French study has found that waitresses who wear red lipstick score bigger tips from male customers than those who don’t.
The researchers, who worked for the Université de Bretagne-Sud, asked waitresses to wear red, pink, brown or no lipstick when serving customers.
While the choice of lippy made no difference to female customers’ tips, male patrons were more likely to tip the red-lipped waitresses – and to give them the most generous tips of all.
The study appeared in the International Journal of Hospitality Management and its authors suggested that the results could reflect the colour red’s association with estrogen levels, sexual arousal and health.