One in five New Zealand women get depressed about their wrinkles but only a third would consider going under the knife.
An online survey commissioned by skin cream manufacturer Olay Regenerist discovered that 75 per cent of people believe it is best to avoid cosmetic surgery and age naturally.
One in five of 1000 Kiwi respondents thought New Zealand celebrities had "too much work done."
The survey also found that a quarter of women said they would be offended if someone asked if they had plastic surgery and that nine out of 10 said they would consider a face cream over a cosmetic procedure.
Wrinkles were flagged by more than half surveyed as the the most obvious sign of ageing, followed by sore joints, grey hair, hair loss and weight gain
Auckland appearance medicine expert Dr Garsing Wong said the survey highlights that the majority of women want to age naturally.
However, more than one-third of Kiwi woman (38 per cent) said if they could afford a cosmetic procedure, they would consider having it.
President of the New Zealand Association of Plastic Surgeons Dr Howard Klein told the New Zealand Herald he questioned the legitimacy of Olay's research and said that over-the-counter face creams rarely delivered what they promised.
"If something sounds too good to be true, it probably is," he said.
He said any improvement in skin from a face cream was almost always temporary.
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