Chanel has confirmed that Brad Pitt will be the first ever man to front the upcoming campaign for Chanel No. 5, for which he will reportedly get paid seven figures.
Brad joins a stellar (all female) lineage of Chanel No. 5 fragrance faces, including Vanessa Paradis, Catherine Deneuve, Audrey Tautou, Ali MacGraw, Lauren Hutton and Nicole Kidman, who starred in the cinematic 2004 campaign directed by fellow Aussie Baz Luhrmann.
No word yet on what the concept for the new campaign will be, but E! Online is reporting that filming will commence in London next week