Just when you thought they couldn’t lend their faces to any more product lines, the Kardashian sisters have branched into the cosmetics business.
Khroma Beauty, which will include colour cosmetics, skin treatment masks and of course their signature false eyelashes, is set to go on sale later this year in the US.
For the Christmas season, it will even offer a “Kardazzle Compact”, so fans can sparkle like the famous sisters at holiday parties.
Kim, Kourtney and Khloe already have their own Kardashian Kollection range in the US, which includes clothing, accessories and homeware. However, considering the amount of make-up they are known for wearing on their reality show, this product launch makes the most sense of all.