Lagerfeld launches novel perfume

07:00 Thu Jul 19 2012
MELISSA WILLIAMS-KING, MSN NZ BEAUTY EDITOR
Karl Lagerfeld
Image: Getty

“The smell of a freshly printed book is the best smell in the world,” says Karl Lagerfeld – and now he’s developed a fragrance to capture it.

Paper Passion is a new scent by Geza Schoen, Gertrude Steidl, Wallpaper magazine and Chanel creative director Lagerfeld, who created its packaging. The new perfume is housed within the cut-out pages of a book-like box, which is titled "The Silent Smell of Paper by Karl Lagerfeld".

Lagerfeld is no stranger to the whiff of unusual perfumes – he once created one to smell like bread. While we applaud the creative effort, we’re sure the aroma of a musty bookshop won’t be nearly appealing as his fragrant creations for Chanel.

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