'Invisible' bike helmet protects your hairstyle

17:00 Wed Aug 22 2012
Melissa Williams-King, MSN NZ beauty editor
Hovding bike helmut collar device
Image: courtesy Hovding

Two female Swedish inventors have come up with an answer to the dealbreaker many would-be cyclists face – helmet hair.

Anna Haupt and Terese Alstin have created the Hovding, a large collar (which can pass as a trendy scarf) that inflates like an airbag into a protective hood-like helmut when the bike makes abnormal movements.

The pair, who made the fashion-friendly safety device as part of their university thesis, set out to prove that the unattractiveness of bike helmets was a major barrier to usage. The Hovding is customisable with different colored and patterned zip-on shells, and is currently only available in Europe (for around NZ$750).

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