Looking for a push to get a chic short haircut for summer? Pantene has today launched the Beautiful Lengths National Donate Your Hair Week , which helps cancer patients through the ordeal of hair loss.
Beautiful Lengths, which works in association with Look Good Feel Better, takes lopped-off ponytails of 20 centimetres or longer and uses them to make wigs for cancer sufferers. To donate your hair to this worthy cause, your locks need to be less than 5 per cent grey and not bleached or coloured.
Pantene ambassador Naomi Watts is a spokesperson for the campaign. “I can only imagine that being diagnosed with cancer is terrifying and if we can support women undergoing treatment by cutting and donating our hair to provide them with a real-hair wig, that’s a difference I hope many of us will make,” she says. “I’m really proud to be part of Pantene Beautiful Lengths and bring this fantastic cause to New Zealand.
To find out more, go to Beautiful Lengths.